My Resume
Marketing | Communication | Project & Account Management | Design
Work Experience
Account Specialist
Alfred Music
Louisville, CO (AUG 2024 - Present)
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Cultivate customer relationships to boost sales.
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Foster relationships to increase the lifetime value of customers.
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Collaborating on new processes to improve customer experience on the website.
League Director
Grown-Up Swimming
Denver, CO (APR 2024 - Present)
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Leader in securing pools, recruiting teams, and swimmers to join the Denver swim league
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Handled league-specific communications to team captains and swimmers
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Operated 4 meets during the summer according to league rules
Executive Assistant
ANCO Engineers, Inc.
Boulder, CO (MAR 2024 - Present)
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Prepare and design technical proposals for clients
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Transcribe and edit correspondence for the President of the company
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Support manual development for various mechanical engineering products
Sales and Marketing Specialist
InClover Research
Boulder, CO (OCT 2022 - JAN 2024)
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Led digital campaigns across Shopify, Amazon, social media, and Google. In 12 months, helped increase Shopify revenue by 67%.
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Oversaw the roll-out of a new product launch, including package design, pricing, customer pre-orders, educational and marketing materials, pieces for training, a teaser campaign, and more!
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Organized the company’s promotional, events, and social media calendar into one master Google Sheets tool. Resulted in 2 successful global-scale tradeshows and over 15 other national events across the U.S.
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Developed digital brand and asset toolkit and systemized efficient distribution to new customers, distributors, and company partners.
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Spearheaded the company’s transition onto HubSpot and Monday.com for sales, marketing automation, customer success, and project management.
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Onboarded, trained, and managed a small team of sales and marketing employees and one marketing intern. Managed 3-6 paid contractors on a weekly basis.
Marketing and Customer Experience Associate
FMAData: First Movers Advantage, LLC
Boulder, CO (MAR 2020 - OCT 2022)
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Contributed to company growth by increasing customer signups by 16% in 18 months and helped increase product sales in 2021 by 10.5% with the daily use of a cloud-based CRM platform
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Helped onboard dozens of new customers week over week. I was also one of a couple of point people dedicated to educating customers further about our services, customer portal, etc.
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Responsible for the company’s marketing strategy and creative campaigns for lead generation: monthly campaigns effectively executed and reported on using tools such as, but not limited to, Adobe Creative Suite, Microsoft Office, Google Analytics, Hootsuite and MailChimp
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Applied learnings from my digital marketing certification and mastered Google Analytics, conducted a LinkedIn ads campaign that included lead generation landing page designs, and began planning a Google Ads retargeting campaign
Graphic Design and Production Manager
Republic National Distributing Company (RNDC)
San Antonio, TX (FEB 2017 - NOV 2019)
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Managed company’s national vehicle wraps program, media buying, and digital strategy for customers
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Using project management, CRM, and other productivity software like Wrike, Box, Adobe Sign, and the Google Suite, my team facilitated vinyl wrapping of the company’s fleet of 1,300+ vehicles across 16 states and 36 markets with our customer’s brands
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Effectively executed projects with multiple stakeholders - coordination with over 200 RNDC associates and executives, vendors, and hundreds of customers
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Frequently used Excel and pivot tables to see patterns, trends, and summarize sales and marketing data
Account Executive
Taylor West Advertising
San Antonio, TX (DEC 2014 - FEB 2017)
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Developed marketing strategies for clients and worked with freelancers and agency team (including interns I managed) on campaign executions
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Used my experience in new business development to help the agency gain more than 10 new clients
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Revised production processes to cut project timelines by months and cut budgets by roughly 20%
Account Manager
Outsiders 365
(Subsidiary of Taylor West Advertising)
San Antonio, TX (MAY 2014 - DEC 2014)
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Collaborated with an associate to create the company’s business plan, marketing plan, and budgets
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Led project management, content creation, and event planning for clients in the outdoor, health, and wellness industries
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Contributed to new business development efforts with one other associate (cold calls, conferences, pitches)
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Supervision of one associate and 1-2 interns each semester
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Working knowledge and use of WordPress
Certifications
Dual Certification:
AMA and DMI PCM® Digital Marketing and Certified Digital Marketing Professional
(OCT 2021 - PRESENT)
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Comprehensive 30-hour online learning course with requirement to pass a 2-hour exam
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Strengthened my knowledge and skills in content marketing, social media marketing, SEO, PPC, display and video advertising, email marketing, website optimization, Google Analytics, and digital marketing strategy
Volunteering & Pro Bono Marketing
Boulder Aquatic Masters (BAM): 501(c)(3) Adult US Masters Swim Team
Board of Directors Secretary Marketing and Social Media Manager
(FEB 2021 - PRESENT)
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Modernized the organization’s digital footprint by building and managing a new website for the organization / CRM / CMS (www.bamswimming.org) in Wix, creating and managing a Google My Business profile, and more
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Sole contributor to organization’s content marketing – content library development, driving organic social media results: 15.1% Increase in Instagram followers in 2021, and 6.1% Increase in Facebook followers in 2021
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Successfully streamlining program communication and community with integrated marketing campaigns with tactics such as monthly newsletters, grassroot and branded content, social media updates, and frequent member and partnership events
Education
Trinity Unversity
San Antonio, TX (2010 - 2014)
B.A. in Communication - GPA: 3.625
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Academics | Team marketing projects that resulted in marketing strategies in collaboration with staff of large companies like the San Antonio Spurs, Valero Alamo Bowl, San Antonio FC, KingsIsle Entertainment
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Varsity Swimmer | TU Women's Swim Team | Southern Collegiate Athletic Conference: All-SCAC honors 2010, 2011, 2012, & 2014 and All-Sportsmanship Team in 2014
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Alpha Chi Lambda | Secretary of the Board
Agenda setting and minute taking, event organization, graphic design, organization of all club documents on Google Drive